"Social media wasn’t just cheap advertising. It provided a channel for brands to become more transparent to their buying audience. With social media came a two-way communication between brands and consumers. We weren’t forced to listen to brands feed us their BS on how awesome they were anymore. Social networks gave us the ability to respond to their messages and hold brands accountable. We were able to reach out to brands with our concerns and even customer service issues. Those brands who didn’t reach back in turn didn’t earn the trust of their consumers, falling even further behind in the process."
How the Recession Sparked Social Media (and not in the way you may think!) - Brain Wads - Drew Hawkins
Exactly. Social media wasn’t just a quick fix for marketing and advertising. It’s a shift towards a more transparent world.
